Department Stores The Fashion Charm

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In as early as 1883, Franch writer Zola already had described the self-marketing and self-sale large department stores where women can find all the things that they dream of in his book Au bonheur des dames. Today, department stores in Europe and South America still lead the fashion trend every season by their creative directors and buyers, thus department stores such as Le Bon Marché, Liberty, Selfridges, Nordstrom, Neiman Marcus and Saks which target at different customer groups and have specific features of their own are brought into being. Actually this is why every big fashion houses launch their new collections twice a year, also the driving force of Selfridges, a century-old fashion shop in London to dedicate itself into innovation through a whole century.

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