Gucci Accessory For UNICEF
Gucci is pleased to announce the details of the fifth annual event of Gucci Campaign to Benefit UNICEF. As usual, this year’s planning still center on the sales promotion during Christmas and New Year festivals to launch the accessories designed by Frida Giannini, Creative Director for Gucci in their almost 200 exclusive stores around the world and Gucci.com exclusively.
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Frida Giannini has specially assigned famous writer and illustrator Michael Roberts to plan for the 2009 Gucci Campaign to Benefit UNICEF and to create the sequel of Snowman in Paradise, Gucci’s famous children story book published in 2004. The sequel is named as Snowman in Africa, which will be exclusively sold in Gucci exclusive stores and Gucci.com during November 16 to December 31, 2009, at the price of 195HKD, and all the proceeds will go to UNICEF.
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Inspired by the fascinating fantasy illustrations in Michael Roberts’ Snowman in Africa, Giannini designs the accessory line for UNICEF. On the two new medium Gucci Joy bags, the funny drawings of Roberts have turned into intricate prints and patchworks. The design of Gucci charms has adopted the characters from the story. The accessory line also includes wallets and purses with bracelets. A special edition of gift cards has been added to this year’s annual planning, the starting price is 3,000HKD, also adorned with beautiful illustrations of the story book.
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The annual Gucci Campaign to Benefit UNICEF has always supported the carry out of humanitarian work in Saharan district, Africa with keen effort and to provide children and orphans affected by HIV/AIDS with education, medical care, living guarantee and clean water. During the five-year’s active promotion, Gucci has donated almost seven million dollars to UNICEF, which impressive figure is a proof of the brand to continue supporting this charity act, and Gucci has thus become the largest contributor to UNICEF’s “School for Africa” Project. The “School for Africa” Project aims to provide vulnerable children, including girls, orphans and sick children with quality basis education. In the past, the money donated by Gucci is mainly used to help Malawi and Mozambique and this year Gucci has extended their goodwill to South Africa, and there have been near 2.3 million orphans from the three countries as a result of HIV/AIDS epidemic there.
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