Louis Vuitton Cutting Prices: A Behavior Full Of Risk And Crisis

Cutting prices of those top brands like Louis Vuitton is a behavior full of risk and crisis. Under the economy crisis time, the consumers wouldn’t cancel their consumptions on some luxuries; instead, they are just using some cheap products or lower luxuries to fulfill their needs. But their admiration for the high-level luxury wouldn’t change, so cutting prices is not really a way to satisfy them. For those luxury brands like Louis Vuitton, cheap software maybe they ought to change a mind to put on some products which are lower than the present products in the market to attract consumers. Learning form the lesson of the past economy depression, the luxury brands should put on some entry products or more added service to build confidence of the consumers; for the present key consumer groups, the best service, good brand value and brand image should be the good plans for LV to keep consumers.

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